I have not watched any of the Winter Games. And it is available on free to air TV in NZ. And it is being promoted. Heavily.
It might be because I prefer to watch things where the athletes are measured by time or weight or the number of times they get a puck or ball in the net. I hate things that are judged. Where you have to be pretty. But apparently, I’m not alone.
Per NBC’s Total Audience Delivery (TAD) ratings, which measures linear, digital and out-of-home viewing, NBC Olympics’ Thursday prime-time coverage averaged 17.2 million viewers, 16 million if which were NBC-only viewers, meaning TAD provided an 8 percent bump to the total viewer average.
The 17.2 million represents the most-watched Thursday night program on any network in five months, but it’s down 14 percent from the first-night audience for the 2014 Sochi Winter Games (20 million viewers).
The 2014 Sochi Olympics had no simultaneous livestreaming and no competing prime-time Olympic cable coverage. Both of those platforms are included in the TAD delivery for 2018.
The rules have been altered to allow for streaming and non broadcast eyeballs. But the numbers are still down.
Watch this, as Vox says, convergence is bad in any organization or program.